So how do you segment your list?
Simple. Create two segments: NON-BUYERS and BUYERS.
Then send different emails to each segment.

How do you improve your open rate?
Simple—send more emails. Don’t be fooled by “attention-grabbing” subject lines or robotic ChatGPT scripts. Be a real person. Tell a story. Admit a mistake. Why? Because people today are looking for real connections more than ever. It’s time to be real, authentic, and vulnerable.

So how often should you send emails?
At least 3 emails per week. Why? Because you need to stay top of mind with your audience.

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Here are email topics you can use:
– Main things to write about would be your beliefs/points that you come up with
– Stories of struggles you’ve had (being broke, 1st year in biz making 53,680 copy bombed, feeling like a fraud)
– Stories of shared experiences your reader will have (making your 1st sale, someone not believing in you)
– Things in the news (inflation, the recession)
– People in the news (Joe Pagan. Joe Soden. Gront Cardone)
– Problems your readers have (getting clients, writing faster. procrastination, working too much)
– Do a 3 or 4-day series on a specific topic (how to sell to men. non-business things that changed my life, the hierarchy of getting rich
– Respond to a reader email (answer it in o fun and entertaining way)
– Advice to your younger sell

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Email topic: Things in the news (inflation, the recession)

Email content:

Hey [Name],

Do you dream of going to the moon someday?

That’s probably a dream many of us share.

NASA is preparing to send people back to the moon—using a spacecraft that not everyone believes is safe to fly.

And when it comes to traveling to outer space, safety is naturally a major concern.

So there’s a mix of emotions: excitement, nervousness, fear, and hope.

In short, mixed emotions.

Starting a business feels the same way.

You experience different emotions all at once.

You feel unsure.

You don’t always know what to do next.

And that’s okay.

That’s part of life. You learn to live with it.

Which is why it’s important to talk to the right people—so you can get proper guidance.

Because in life, you should have three kinds of people around you:

1. Someone who is at the same level as you
2. Someone you can teach
3. Someone you can learn from

Which one do you already have?

And which one do you still need?

– AJC